Posts tagged ‘rossen roussev’

Got Big Data Overload in 2012?

Happy New Year!

In 2012 most of us are experiencing “big data” overload coupled with rising expectations to find the most relevant and actionable media intelligence in the least amount of time. It’s a challenge that’s only going to become more daunting.

That is, unless efforts are consolidated, coordinated and standardized to make the entire process simpler, faster and laser-focused on finding the most valuable information. Moreover’s Rossen Roussev has firsthand experience of how such a program enhanced both the quality and timeliness of information used by a major energy company, while saving them millions in the first year alone.

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January 4, 2012 at 11:00 am Leave a comment

Join Moreover Technologies at the Pharma CI Conference & Exhibition

September 13-14 at the Hilton Parsippany Hotel, New Jersey

Billed as “the largest and best gathering of Pharma Intelligence Professionals in the world”

Delve into the critical and current issues, network with more than 270 Pharma professionals and heavy hitters, and see what Moreover Technologies’ Rossen Roussev has to say about boosting competitive intelligence initiatives with true global access to opinion-forming media and breaking news. Rossen will conduct a Poster Exhibit discussion on Tuesday, September 13 from 1:30-2:30 PM, and address:

  • Sharing best practices for using external, competitive, and market intelligence
  • How to convert these insights into practical business value and cost savings
  • How to leverage and partner with existing company efforts to achieve these objectives

He also will touch upon ways that leading-edge competitive intelligence initiatives can bring access to complete, targeted and timely results, enabling pharmaceutical companies to:

  • Track competitor activities and impact
  • Collect the most current and relevant primary research information
  • Conduct secondary monitoring to discover breaking news in near real-time
  • Get current insights into marketplace sentiments
  • Facilitate evidence based decision-making

While you’re there, sign up for a FREE assessment and demo from Moreover Technologies and enter a drawing for an iPad.

For more information about the conference, go to www.pharmaciconference.com or email info@pharmaciconference.com

We look forward to seeing you in Parsippany this September.

September 8, 2011 at 8:30 am Leave a comment

Rossen Roussev and Measure Up promise an information-packed Conference

Rossen Roussev, VP Strategy & Business Solutions at Moreover Technologies, has been chosen to participate as a speaker at the Measure Up Conference, taking place June 6-8, 2011 in Boston, MA.Rossen Roussev

Rossen will present Analytics Techniques: Media Monitoring and Reputation Analysis on Tuesday, June 7, 4 PM at the Hyatt Harborside Boston, 101 Harborside Drive, Boston, MA 02128.

Hear him discuss best practices and real-life case studies about how a simplified and standardized global media monitoring capability can save your company millions, generate new value, bring much needed business insights, and ultimately improve your reputation and competitive advantage. Learn about how to utilize different analytics techniques to realize global business benefits while delivering tangible cost savings.

Here you can listen to an interview with Rossen about his upcoming talk.

As a speaker at the 2011 Measure Up Conference, Rossen is pleased to be able to offer a 20% discount off the standard rate to join him at the event. Mention priority code SPKRM2308RR to have your discount applied. Register Today.

He will be in good company at Measure Up, billed as the world’s most comprehensive cross-dimensional view of marketing measurement best practices. According to Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, “Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.”

The Conference will focus on such issues as: Gleaning valuable intel about how to integrate the many pieces of measurement analytics into one cohesive and clear and marketing strategy; discovering ROI-enhancing tips and tools for online activities, especially social media; and learning how to maximize your competitive edge by leveraging the best-of-the-best from the world of increased analytics.

Other speakers include:

  • Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
  • Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
  • Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
  • Lise Brende, Director of Marketing Analytics, Bing & MSN
  • Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
  • Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
  • Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Download the brochure for the full speaker list and program agenda.

Hope to see you there!

May 24, 2011 at 3:11 pm Leave a comment






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