Posts tagged ‘Google’

Reactions to Google+

Google+ is the talk of the town in the Social Media world right now, and it seems to have caught the blogosphere and traditional news world largely unawares with its launch on June 28th:

Casey Henry over at the SEOMoz daily blog has a good overview of its features. While the article is well-worth the read, the comments are excellent. The commenters are almost entirely professionals that make their living largely on Social Media and they weigh in about their initial reactions and concerns.

Some highlights:

On Google+ being complicated and the “mom test”:

Casey Henry:

I try to judge anything new that comes out with my parents in mind.  If they won’t understand it or use it, then the product has a tough road ahead of it.  I have a had time believe that many Facebook users will be switching to Google+ anytime soon.  I also don’t like the idea of trying to maintian [sic] two social networks with my information, let alone playing on Twitter too.

practicalseo’s response:

Everything has a learning curve, i don’t see that as a down side… If it didn’t have a learning curve it would be a copy of something else, and where would that place Google? I had fun with Google+ for a few hours, still getting the hand of it, but so far I like it, it feels clean, no distractions like FB… to me Fb feels too overcrowded, I mean in SEO we teach our clients that their pages should be to the point, Google+ reminds me more of that.

Bridging the great divide:

Clif Haley

All we need now is for someone to create a Chrome extension that allows you to auto-post to your Facebook profile from your Google+ profile, and stream your Facebook news to your Google+ stream…

Comparisons to failed Google products:

seo-himanshu

I will be surprised if it doesn’t end up like Google wave.

Read them all here.

Have you gotten in? What do you think?

July 7, 2011 at 4:45 pm 1 comment

Monitoring the Brand Finance Global 500

Posted by Zak G

You may have caught this interesting news piece last week, Brand Finance announced their latest league table ranking the most valuable brands in the world, with Google supplanting Walmart to become the new king of the hill.  Microsoft also rose up the chart, pushing Walmart into third, with IBM and Vodafone making up the top five.  Anyway, we thought it’d be worth while to compare the top ten in terms of share of voice across the news headlines:

As can be seen Google live up to their ranking as the globe’s most valuable brand, weighing in with almost a quarter (24.7%) of all news headlines when compared to their peers.  Although not far behind Google, with 24.17% of stories, is Apple whose coverage has no doubt been buoyed this past month by the release of its iPad 2.  Microsoft comes in at three, but possibly more surprising, is the inclusion of AT&T in fourth with 12.77% share of articles – although this can be explained by the massive spike in coverage since the recent announcement of their intended acquisition of T-Mobile USA.  IBM make up our top five, in terms of news coverage, suggesting perhaps that (American) tech companies make for the best headlines?

Any surprising results in there – brands you think deserve to be ranked higher or ones that deserve more press coverage?  For the complete BrandFinance Global 500 click here.

March 29, 2011 at 2:58 pm Leave a comment

2010 in trends

As 2010 draws to a close we’re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months.  From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter’s overall trends list and also featuring prominently in the annual Google Zeitgeist.

The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010!  Facebook have produced a similar list (#6 Justin Bieber) from the year’s Status Updates and as such the list is distinctly different from those generated by Google and Twitter.  For the full Facebook Memology check out the Facebook blog here.

However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web’s major social media sites over the year.  YouTube and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn’t hold out much hope of them returning in 2011.

How do these findings strike you?  Surprised?  Will Biebermania prove even more popular in 2011?  Let us know your thoughts below!

December 14, 2010 at 4:56 pm Leave a comment

Relevant Results on real-time search

(photo credit Michel Filion)

Relevant Results blog, part of the CNET News site, have posted a thorough and engaging piece on the current state of the real-time Web.

It is interesting to see how the major search engines are filtering real-time results, determining what is relevant and when real-time search becomes important. As summed up by Tom Krazit on Relevant Results:

The major search players have the luxury of comparing spikes in their search query logs with spikes in certain topics from the feeds they receive from real-time information sources like Twitter. When activity around the same topic is spiking on both search query traffic and real-time publishing platforms, the search companies know something is happening.

Moving from here, the point when a significant event is happening, to deciding which post, Tweets and news articles are most pertinent is the real trick of real-time. As the search engines get to grips with relevancy in this respect, it is clear that a myriad of factors from quality of Followers to semantic estimates will need to be taken into consideration.

With Bing, Google, and Yahoo all throwing their weight behind real-time search, doing deals with the various platforms, then we can expect to see our search results evolve over time:

So if search engines are to remain relevant themselves, they’ll need to make sense of this content. And unless social-media networks are able to make their content discoverable, they won’t turn into the types of content-discovery engines that their public-relations people like to imagine are already here.

For a wider picture on the state of real-time, we recommend you check out the full article here and let us know you thoughts in the comments below.

April 9, 2010 at 11:13 am Leave a comment

Eyeing up real-time search

Real-time search has become an increasingly popular web trend over the past twelve months, one we’ve covered a number of times here on the blog, so it was of little surprise when the major search engines started integrating Twitter and the likes into their search results. What is a little surprising however though is the impact, or lack of, these real-time results are so far having on our searching habits.

Oneupweb have carried out an eye-opening eye-tracking study into the effectiveness of real-time web search results. The study split a group of users into “consumers” searching for products you would consider buying or “foragers” looking for current news and information on a topic. The results were mixed to say the least:

73% had never heard of real-time results before participating this study.

Only a quarter of the consumers cared for the real-time results compared to 47% of the information foragers.

The report also showed the users took more than ten seconds to to settle their gaze on the real-time results, but the foragers were more willing to spend time on the page which could be indicative of their willingness to consider more options before clicking and hence their increased likelihood to test the real-time results.

So the results perhaps don’t show real-time search to be quite as popular as the buzz may suggest – not yet anyway, but as users adapt the social aspect of search will become ever more relevant as real-time becomes a reality.

March 10, 2010 at 2:41 pm 2 comments

Don’t be private?

The issue of online privacy, or lack of it, has been a hot topic the past few days as the week started with Facebook founder and CEO Mark Zuckerberg declaring that people no longer see privacy as a “social norm”. Arguing the rapid rise in social media has seen people become more and more at ease with sharing personal information, and Zuckerberg states that companies like Facebook need to respond to these changes in online behavior to stay competitive.

Watch the entire interview hosted by TechCrunch’s Mike Arrington here : http://www.ustream.tv/recorded/3848950

However, the major story this week has been Google v China over the issues of user privacy, cyber attacks and the Great Firewall of China resulting in Google’s likely exit from the Chinese market. Our old friends at VeriSign’s iDefense have indicated they “believe the attack is the work of actors operating on behalf of or in the direct employ of official intelligence entities of the People’s Republic of China”, which could have serious ramifications both politically and for the search engine space.

While Google may be basking in glory over this move to “not be evil”, and Zuckerberg’s comments have been met with some cynicism over whether Facebook, incidentally blocked in China, is reflecting social change or (with 350 million users) driving it. Both acts raise interesting discussions over online privacy and what it means in an increasingly connected world, who do you trust? Let us know your thoughts below!

January 14, 2010 at 4:00 pm 1 comment

RSS remains robust

(image credit HiMY SYeD / photopia)

RWW posted an engaging piece just before Christmas on the gradual ebbing away of the usage of RSS Readers as a means of consuming information, you can read that post here.

However, the ensuing debate and the new year have seen a new appreciate for our old friend Really Simple Syndication. Whilst it remains clear that Google sits firmly atop the RSS Reader pile people are still using RSS feeds as a handy and functional way of to keep up with news.

Readers still offer users a degree of control over content that you just don’t get with real-time streams, such as Twitter, although lists are a step in that direction. The categorisation and control that RSS Readers offer is invaluable to some, and as Readers continue to evolve, especially in the mobile space, I’m sure they will continue to have a future.

What RSS Readers do you use, any favourites? Don’t forget to check out the free Moreover RSS news feeds for content on a wide range of topics from news and blogs.

January 6, 2010 at 12:03 pm Leave a comment

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