Rossen Roussev and Measure Up promise an information-packed Conference

Rossen Roussev, VP Strategy & Business Solutions at Moreover Technologies, has been chosen to participate as a speaker at the Measure Up Conference, taking place June 6-8, 2011 in Boston, MA.

Rossen will present Analytics Techniques: Media Monitoring and Reputation Analysis on Tuesday, June 7, 4 PM at the Hyatt Harborside Boston, 101 Harborside Drive, Boston, MA 02128.

Hear him discuss best practices and real-life case studies about how a simplified and standardized global media monitoring capability can save your company millions, generate new value, bring much needed business insights, and ultimately improve your reputation and competitive advantage. Learn about how to utilize different analytics techniques to realize global business benefits while delivering tangible cost savings.

Here you can listen to an interview with Rossen about his upcoming talk.

As a speaker at the 2011 Measure Up Conference, Rossen is pleased to be able to offer a 20% discount off the standard rate to join him at the event. Mention priority code SPKRM2308RR to have your discount applied. Register Today.

He will be in good company at Measure Up, billed as the world’s most comprehensive cross-dimensional view of marketing measurement best practices. According to Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes, “Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement.”

The Conference will focus on such issues as: Gleaning valuable intel about how to integrate the many pieces of measurement analytics into one cohesive and clear and marketing strategy; discovering ROI-enhancing tips and tools for online activities, especially social media; and learning how to maximize your competitive edge by leveraging the best-of-the-best from the world of increased analytics.

Other speakers include:

• Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
• Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
• Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
• Lise Brende, Director of Marketing Analytics, Bing & MSN
• Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
• Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
• Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Download the brochure for the full speaker list and program agenda.

Hope to see you there!