Making the grade – Meeting the Criteria For Online Media Intelligence Providers

March 9, 2011 at 3:23 pm Leave a comment

Periodically, it’s important for every company to grade itself and determine how it stacks up to the competition.  A Media Monitoring company has released a video detailing the six criteria they view as critical to selecting an “online media intelligence partner.”  We decided to address our performance using these six criteria.  Rather than grade ourselves, however, we thought it would be more useful and meaningful if you grade us based on our responses below.  So, here goes:

Coverage: 2.2 million+ sources returning 2.2 million  news and social media results daily through a unified portal; ability to find non-feed-based content (e.g., academic and government sites, research group reports, company websites) by going out and collecting influential sources not on the RSS radar; delves into 800+ searchable industry categories spanning 100+ countries and 50+ languages.

Relevance: Sophisticated, cutting-edge filtering and refinement tools and an editorial review team weed out irrelevant information and spam quickly; intuitive, user-friendly search tools enable users to pinpoint their most relevant news and social media content rapidly; industry-leading “feed of feeds” using the Web’s original ping server ensures returning real-time relevant results.

Speed: Not only does the powerful ping server reliably gather results fast, easy-to-use tools are in place to share information rapidly via customized newsletter, email alerts, and feed sharing tools; Fortune 500 clients and the world’s leading media monitoring agencies depend on Moreover to be fast, fresh, and focused.

Analytics/Analysis: An easily learned and operated dashboard provides capability to access massive global content and filter it down to the “best of the best” results–making research and development efforts less laborious, and much more accurate and relevant; offers on-the-fly analysis (e.g., mentions of companies, people, products, events and stock tickers); enables creation and sharing of charts to simplify presentation of R&D information.

Account Service: Help is available via both phone and email; experienced professionals can help with everything from troubleshooting to training, adding new sources to assessing best ways to maximize client value; besides automated filtering and scrubbing, real people provide editorial review—enhancing both quality and quantity of content.

Adaptability: An entire suite of media monitoring and market & competitive intelligence solutions offers maximum choice and flexibility in how information is gathered, refined and shared; a comprehensive client service team stands ready to provide further customization; R&D to enhance and expand services based on client feedback is ongoing and omnipresent.

Entry filed under: aggregation, media monitoring, Moreover Technologies, news, social media. Tags: , , , .

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