The interest in influence

August 25, 2010 at 4:42 pm 1 comment

How many followers do you have on Twitter?  Number of times listed?  Retweeted often?  Determining a users impact has become so much more than mere popularity, with influence being judged more on a users engagement level than just number of followers.

The Guardian recently reported on Hewlett-Packard’s smart research paper measuring influence using a “Influence-Passivity Algorithm”, leaving the social media blog Mashable as Twitter’s most influential account.

HP are not alone though in measuring influence, Klout, the San Francisco based start-up, is gaining recognition when it comes to online influence.  And tech company PeerIndex is using algorithms not dissimilar to Google PageRank in identifying the web’s most authoritative voices.

Switching back to HP’s findings, the study concluded:

This study shows that the correlation between popularity and influence is weaker than it might be expected. This is a reflection of the fact that for information to propagate in a network, individuals need to forward it to the other members, thus having to actively engage rather than passively read it and cease to act on it.

As influence becomes ever, erm, influential in terms of brand monitoring (not to mention online ego satisfaction) then the way we measure and rank it over Twitter, Facebook, etc becomes a key metric in developing the social graph.

The ten most influential users on Twitter according to HP : @mashable, @jokoanwar, @google, @aplusk, @syfy, @smashingmag, @michellemalkin, @theonion, @rww, @breakingnews.

Entry filed under: social media, Web trends. Tags: , , , , , .

Moreover Sport News app moves into extra-time In the news this week: cats, jams and miners

1 Comment Add your own

  • 1. Vishnu M  |  August 27, 2010 at 9:47 am

    That is something interesting.
    Twitter is getting in to our life faster than we can expect!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed



Moreover Technologies is a 2011 SIIA CODiE Awards Finalist



RSS Editor’s Pick…

  • An error has occurred; the feed is probably down. Try again later.


  Bookmark and Share
wordpress counter

Latest Tweets

Archives


%d bloggers like this: