NYT, WSJ experiment with local push

April 27, 2010 at 2:46 pm Leave a comment

(image credit alextorrenegra)

The two juggernauts of the U.S. newspaper world are both experimenting with new initiatives to broaden their appeal beyond traditional audiences.

The New York Times looks set to expand its local editions into ten to 15 cities in the near future.  paidContent.org sums things up nicely, also drawing on yesterday’s Audit Bureau of Circulation figures and pointing to the various considerations the NYT should mull over before doing so.  Interestingly one being:

What about the Journal? The Journal is starting to move on local editions as well. Will it meet the NYT expanded challenge with local partnerships of its own?

With the Wall Street Journal also vying for the localised market this could get interesting, leading us seamlessly onto…

In partnership with the WSJ, foursquare has developed an interesting feature allowing users to see news articles as tips when they check into various locations across New York City.  With tips being editorially hand-picked, to avoid unpleasantries creeping in, this could be a nice feature with plenty of room to grow beyond the shores of NYC.

Entry filed under: publishers. Tags: , , , , , .

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