The rise of social media

April 23, 2009 at 6:04 pm 4 comments

Following Domino’s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here’s a graph of the phrase ‘social media’ as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases). 

In April ’08 there were around 400 mentions a week, now it’s over 3000. mentions of social media in mainstream press

(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?) 

 A search for “monitor social media” and “social media monitoring” as a proxy for tracking the concept returned the following chart. Not as dramatic but the trend is repeated.

mentions of social media monitoring over mainstream press 

Unsurprisingly, social media’s poster darling Twitter steals the chart show, and went from from around 300 mentions a week a year ago, to almost 16,000 last week, a 50-fold increase.mentions of twitter across mainstream media


Graphs are from Newsdesk’s analytics tool.

Entry filed under: blogs analysis, social media, web aggregation. Tags: , , .

Analysis of blog platforms used by top 2500 blogs Moreover 3.0: We divest out of VeriSign

4 Comments Add your own

  • 1. George  |  May 4, 2009 at 10:56 am

    Good information.

  • 2. Domy Gryfino  |  May 13, 2009 at 12:16 pm

    Twitter is a phenomenon that had to kick start! I read somewhere that it becomes boring quickly but I haven’t tried yet.

  • 3. Kotlina Klodzka  |  May 19, 2009 at 7:06 am

    Twitter will get old within the next 2-6 months I’m sure of it. It’s just another internet craze.

  • 4. Kim  |  May 19, 2009 at 3:43 pm

    I work for a recruitment site, and it’s amazing how much Twitter adoption has grown in this sector alone. I’m still not completely convinced that everyone has a good grip on how to get the most from it however… anyway, let’s hope they find a business model soon, personally I’d be lost without it!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Moreover Technologies is a 2011 SIIA CODiE Awards Finalist

RSS Editor’s Pick…

  • An error has occurred; the feed is probably down. Try again later.

  Bookmark and Share
wordpress counter

Latest Tweets


%d bloggers like this: